Professional Resources
- Execute your strategy with Indianapolis marketing firm Tactic Marketing
- Focus on the design of the user experience with user interface design company Tuitive.
- Admin eSolutions is a Website Design & Implementation Agency focusing on non-profit web design.
| Tips on Building a Successful E Commerce Website |
By Ray Subs  E commerce web site design has become the wave of the future. With so many retailers struggling, and big businesses feeling the tightening of the economy, e commerce designers are forced to deal with a public that is both nervous and protective.
With so many aspects of an online business, accounting, sales and company information, it is often extremely challenging for the designer of an e commerce website to overlook the one factor that concerns most people: security. The general public has become very skeptical about providing their personal information to a company that they do not know, or have not done business with in the past. Although they may like the products the company has to offer, and even trust the company itself, because they do not know the designer or the website host, they are leery to type in their social security number, their home address and their credit card number. This is the number one challenge an e commerce web site designer is faced with. There are several ways a designer can help the consumer feel more confident in the website and more comfortable providing them with their information. First, the e commerce web site designers must, make the privacy statement not only easy to read and understand, but easy to find. It must be located on the website in a place that is easily accessible to the customer. If it is written in a way that is plain and simple, the customer will immediately feel a sense of relief. Although this is easy, and has no cost, companies often neglect it because they don't understand how important it is and how much the customer must see it written out. Secondly, the designer must offer the company a way to verify that the information is secure. This can be at a very small cost and also allows the customer to feel a sense of security when shopping. Participation in this program allows the company to display a seal on their website that ensures the security of the site. E commerce web site designers must protect the customer at all costs, in any way they can. As the internet becomes a way for more and more people to communicate, if there is a flaw in the security of the site, it is possible for a small glitch to become known to thousands via blogs within a very short time. The e commerce team can prevent this by taking the necessary steps that will allow the customer to feel confidant that their information will not be shared. When this is done correctly, customers will not only complete their transaction, they will be more likely to return. Ray Subs is a public relations specialist working 7 Strategy. To check out their website, visit http://www.7strategy.com. |
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