| Part 6 - Ecommerce primer - Net Design |
By Mark Wando The design of your web page should be unique. It should convey your company
picture, colours, even philosophy or mindset if possible. Plenty of new designers (and website online owners) tend to overdo the design part. They need EVERYTHING - films, cartoons, speech, flash, 3D, pictures, rotating pictures, and what not, all at the identical time in the identical place. By giving in to this "design fever" the place every thing is wonderful the primary time you realize that "you too can have it", you create an unpleasant interaction dynamic. Your Flash(R) movie could also be the most effective since Preventing Sticks(tm), however the waiting time will drive lots of your visitors away earlier than they really get an opportunity to see it. In spite of everything, have they come to your website to observe a movie? Another consideration is FOCUS. You called folks to your site possibly for a motive totally different than to indicate them what a very good designer you have. The aim of design is to focus consideration on the location topic, not distract it to the design itself. So one rule of thumb is this: any media that requires more than a few short seconds to load needs to be labeled as large and obtainable solely when the visitor specifically requests it. Example: here is the product, here is the outline and pictures, and click on right here to see it in motion or click on right here to view a 3D panorama from all angles. The users now know that they asked for multimedia and they'll wait patiently until it loads to see it. Information-centric Internet Sites A lot of the specialists, however, agree that the Internet is pushed by the provision of information. If you happen to can provide high quality and well timed content material it makes you a valued professional in your area of activity. Multimedia needs to be added sparringly and fairly to help smart content allocation and availability. I know a man that has just a few movies on his web site, available on the front page, subsequent to his "featured" products. It gives the impression that ever product has a movie. Poeple visit his shop out of curiosity and end up shopping for something. If in case you have the time and the expertise in home, by all means, go nuts. Make a short clip of every product. I am positive there is somebody out there who will watch them and say "wow". Podcasting and YouTube publishing may even account for a good quantity of site visitors to your website online, if your content is basically sought-after. Sound: one emerging expertise is sound. It has been with us for years by way of varied compression and streaming technologies. I feel users should be capable to management any sound that you just make out there to them. Some individuals may run throughout your website online whereas trying to find something at 3am, or in an office with other folks, or in a conference room. They will not recognize the speakers blasting out your welcome message or cool techno tune each time they land there. Once more, sound is an excellent add-on, however provided that the user has the ability to manage it. A wide range of different comparable technologies are also out there, notably "speaking cartoon characters". A company called SitePal gives these on a subscription basis. Due to our in-house multimedia consultants, my company has a similar "talking cartoon" know-how we are able to provide our web clients without any month-to-month fees (we construct it, and you own it). It simply requires your voice. We could discuss perpetually about design. Nonetheless, I promised helpful and quick advice. If you can't afford an experienced Photoshop skilled to provide you a novel look, choose a look you want from www.templatemonster.com and give the number (product ID) to your developer to work with. You'll have a top quality look into which to incorporate your logo, message and content. The design is the center of your web site. It is what folks see first, and normally one of the components that contributes to how much they like your web site, obviously. The remainder of those elements are in the subsequent chapters. Let's move on to functionality, or the mind of your web site. http://dan.ismaking.us/money |
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