| Organic Internet Marketing for Small Companies Part II |
By Phyllis C. Miles Organic Internet Marketing for Small Companies Part II
Intended Audience: Small Companies and their webmasters and anyone new to the world of web design and SEO particularly those working with Sole Traders. The first article outlined a number of organic SEO steps for Sole Traders during the creation of their website and briefly discussed the issue of link building and the associated pros and cons. This article will take a detailed look at link generation roadmaps for Small Companies and determine the most suitable strategies for different types of business. At this stage of a website project your target market/audience should already be defined in terms of the following factors: Business/Residential Demographics Geographical Location All of the above items will play a role in determining your link roadmap and should be reviewed on regular basis. Lets spend a moment on the definition of a link often referred to as a "backlink". A link is a connection between another internet resource and your own website. It allows a visitor to directly access your website by clicking on a hyperlink on another website. The name of the link, which is known as the anchor text may contain your company name but consideration should be given to including your primary key-phrase, i.e. Dublin plumbing services, particularly if your company name is not very descriptive of your businesss services and products. So whats the purpose of a backlink? As outlined above it may bring visitors to your website and it may increase the popularity of your website on search engines such as Google, Yahoo and Bing. Some backlinks will perform both functions. Some websites will require links that perform both functions while others will require links to generate website traffic or increase the ranking (popularity) of their website. A number of factors will determine this criteria such as the Regional location of your business, facilities available on your website i.e. e-commerce, your business type etc. Lets now take a closer look at how you start to arrive at a determination as outlined in the previous paragraph. Example: Small Businesses providing local services only, website does not include any e-commerce facilities. Solution: There is little point in generating traffic for this website unless it is from visitors in the same Local region so the likelihood is that a link building strategy for this companys website would involve the sourcing of backlinks that improve their websites ranking on the search engines. Estimates now suggest that 60% of users now use the Internet to source products and services locally with the vast majority using Google to find companies and service providers in their area. Backlinks that improve the ranking of your website are crucial in this regard and may also reduce your reliance on pay per click (PPC) programs such as Google AdWords to generate business leads. Google AdWords can then be used for tactical internet marketing such as new product launches, new service offerings or expanding your business into a new Regional region. The third part of this article will expand on the topic of link acquisition plans for Sole Traders including example plans, trusted backlinks, free and paid web directories, social media, local directory services etc. Web: Web Design Offaly Blog: Web Design News for Offaly |
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